#276: How to live Your Super life with Kristel de Groot
"Eating a wide variety and a wide diversity of plants is just so good for your health. I always love to challenge people, like, 'Hey, how many different plants do you eat every week? It includes beans, nuts and seeds, right?' And just count those for a week and see what happens. And I think it's so much more important than counting calories." –Kristel de Groot
In this episode of Veggie Doctor Radio, I chat with Your Super Foods, co-founder Kristel de Groot about her plant-based transition, her husband’s cancer recovery journey, their latest cookbook, and how motherhood has influenced her life and career.
Some of the topics covered in today’s episode include:
Introduction of Kristel de Groot, co-founder of Your Super
Kristel’s background as a former tennis pro, yoga teacher, and health coach
Discussion about Michael's cancer journey and the motivation behind Your Super
Kristel's recognition in Forbes and Inc magazine's 30 Under 30
Challenges people face when transitioning to a plant-based diet
The meaning of true health
Shifting focus to counting plants instead of counting calories
Balancing being a plant-based mom and entrepreneur
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Kristel de Groot
More about my honored guest:
Kristel is half of the powerhouse team behind Your Super, one of the biggest superfood brands in the U.S. and Europe. In just over 8 years, Your Super transformed from zero to hero, with a whopping $200 million in revenue and a successful exit in October 2022.
This female founder is a force to be reckoned with. She is the mastermind behind Your Super formulas, packaging, and branding. She’s the brilliant Chief Marketing Officer who is also a former tennis pro and certified nutrition coach and yoga teacher.
Your Super was launched when Kristel’s partner, Michael, was diagnosed with cancer at age 24. To support Michael in his recovery, she teamed up with her Orthomolecular Nutritionist Mom and her Aunt to develop organic superfood and plant protein mixes to help boost Michael's immunity and overall health.
From humble beginnings in Amsterdam, the company quickly spread across six continents and 60+ countries. With headquarters in the U.S., Your Super has helped millions of people to change their lifestyles and feel better with the power of plants.
Kristel is basically a walking encyclopedia of wellness. She is a health coach with a certification in plant-based nutrition from eCornell University. She has been named among the 30 Under 30 by both Forbes and Inc Magazine and has been featured in a dazzling array of media, from Forbes to Cheddar TV, InStyle, Well + Good, The Doctors, and Good Day L.A. Yoursuper.com
The information on this blog, website and podcast is for informational purposes only. It is not meant to replace careful evaluation and treatment. If you have concerns about your or your child’s eating, nutrition or growth, consult a doctor.
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Get Your Super Life book at your favorite book store: Barnes & Noble, Booksamllion, Target, Amazon, Walmart, etc. Follow them on IG on @kristelandmichael and @yoursuperfoods. Learn more on kristelandmichael.com and yoursuper.com
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